Updated: March 17, 2020

Rethink Leadership Family,

The past few weeks have been an unprecedented time in ministry. We are all asking the same question:


At a time like this, it’s easy to buy into the myth that what we do is inconsequential in this global concern, or that ministry is on hold.

But the truth is what you do this week matters more than ever. How the Church responds in this moment will significantly impact the way this generation sees God.

As a non-profit organization whose mission is to support your family ministry team in their work of discipling kids and teenagers, we are actively re-imagining how to best help you as you help those in your community. To that end, we have set up FREE solutions for digital services on OrangeKidMin.com and OrangeStudents.com so you can stay personally connected every week with strategic experiences.

Like you, we are also looking ahead and re-imagining solutions for significant moments like Easter and VBS. You can look for more information to come in the weeks ahead.

One of our favorite significant moments of the year happens at Rethink Leadership when we have an opportunity to be together in the same room with leaders like you. While we recognize that in our current reality it would be unwise to move forward as planned . . .

We are still going to do Rethink Leadership—just in a different way.

As we re-imagine, we recognize we cannot re-create what happens when we are together in the same room. But we do believe there are some opportunities for more.

more content
8 Affinity experiences in an on-demand digital video library available to you all year, PLUS over 50 Orange Conference breakout sessions in a digital library.

more connection
8 Live Affinity experiences with the breakout communicators so we can dialogue together. Also 3 Main Stage sessions with thought leaders, live digital hosts and practical conversations.

more resources
After the event, participate in a masterclass experience hosted by our key communicators.

more of us
In the past, we’ve been limited by the number of seats at the arena, and you have been limited by travel costs. This year, for every ticket you’ve purchased, we’ll give you a second pass free so you can invite a member of your executive team.

We’re calling this new experience . . .

Rethink Leadership Live: A Digital Experience

It’s easy to feel isolated right now. We want to bring as many people together as possible, to share an experience that will ultimately impact the next generation.

We are here for you and with you.

Thank you for all that you do every week.

Reggie Joiner

Founder & CEO of Orange

Carey Nieuwhof

Founding Pastor of Connexus Church

Joel Manby

Chairman of the Board, Orange

P.S. If you’ve already secured your tickets to RL20, be on the lookout for details in the next few weeks about your personalized access for Rethink Leadership Live: A Digital Experience!

Would you like an update on Orange Conference? Click here. 

Yes, we’re planning for a full video experience with three livestreamed sessions featuring many of the main-stage speakers you’ve been looking forward to.

We believe this change may allow even more people to participate with us….those who couldn’t travel, those who had hometown obligations, those whose plans have changed because of COVID-19. We’d love to have them register and join us for the three livestreamed sessions and for access to the breakout video library.

Our entire team is working to make sure attendees get maximum value for what the ticket price they paid. In addition to the three real-time sessions with speakers like Simon Sinek, Danielle Strickland, Mark Batterson and Andy Stanley, you’ll participate by videoconference in eight live interactive breakouts and receive a year of access to a video library of 50 new specialized breakouts. (That means you’re getting to choose twice as many breakouts….last year it was four. And you’re getting access to video breakouts for the first time ever…in the past only audio was possible.)

In addition, we’re freezing the price at $339 for new registrants. Of course, if you signed up early, you got an even better deal.

We’re working over and above to make sure you get the full value and more for your investment in ReThink Leadership.

Yes, promotional credits that were offered through February will still be sent in June.

Our hope is that every participant will be able to join us for the re-imagined ReThink Leadership digital experience. If that’s not possible, our Partner Support team can transfer your credit for Orange Conference 2021 so you can join us next year.

As you can imagine, making the change this close to the conference date is especially challenging for a nonprofit organization like Orange. We’ve already paid many expenses for content, deposits and programming expecting eight thousand people in Atlanta. So if you’re able to attend digitally this year or receive a credit for next year, that can make a world of difference for our organization.

It’s a live experience, but we’ll time-shift a few elements to include our West Coast time zones and a few weeks after the event we’ll post some highlights from the real-time portion.

You’ll want to contact the hotels and airlines directly to discuss this, but nearly all airlines are offering very flexible credits so you can use those plane tickets later (including coming to Atlanta for ReThink Leadership 2021) and hotels are relaxing their reservations policies so it’s quite possible you’ll be able to cancel those rooms in advance.

Yes, reThink Leadership will still take place with enhancements and many of the same speakers. If you signed up for reThink Leadership, you’ll receive details from the RTL team.

The format change will mean we’ll take a different approach to worship and the always-amazing Seriously Night which we normally host on Thursday evening. Expect to see some of those elements delivered in new ways and at surprising times.

You’ll be able to connect directly to the interactive live breakouts, and you’ll have an access code good for one year in our 50-video breakout library.

This should be good news, because we’re offering almost every breakout we had originally planned with no capacity limits. Plus you’ll get twice as many (eight instead of four) live breakouts and 50 video breakouts to watch on your own timeline.

Of course, this is a bit of an honor system but our intention is that one ticket covers one seat. To add even more value, we’re encouraging everyone who purchased a ticket to invite a friend (so you’ll actually get two access codes.)

We hope you do! As long as you’re within the CDC guidelines to stay healthy, we think the Watch Parties you’d come up with will be amazing! And our Orange team might have a few ideas for you too….stay tuned!

Our curriculum and publishing teams have been working all year to answer the questions you face with the best resources possible, so we’ll still plan to release several new books and products at Orange Conference Live (and a few even before then!)

We’re already working with our shipping connections to get the best possible deal. Between the special Conference prices and quantity shipping arrangements, we think we’ll be able to offer a great solution for this.

You’ll have everything you need by April 7. (If you don’t, be sure to reach out to Partner Support.)

Emailing Partner Support is the fastest way to get those answered: PartnerSupport@ThinkOrange.com.